Case Study: How Realeyes Combined Warm Intros + Cold Outreach to Scale Smart

The Goal

Scott Jones, VP of Product at Realeyes, a strategic operator at the intersection of AI, identity, and responsible tech, was looking to surface high-quality leads from both his existing network and targeted companies. His offerings, including face verification, attention detection, and deepfake detection, serve complex industries like hardware, fintech, and healthcare. That meant identifying specific, aligned decision-makers was more important than casting a wide net.

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​The Challenge

With just close to 10,000 LinkedIn connections, Scott had a rich, well-curated network, but no clear way to see where the real opportunities were hiding. His work spans complex, high-trust industries like AI, fintech, healthcare, and hardware, where referrals matter and cold outreach only gets you so far.

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He didn’t need more noise, he needed a sharper signal. A system that could map warm paths already in his network and help him expand into adjacent spaces with purpose and precision.

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The Approach

Company-First Prospecting
We began with a lookalike analysis, building a set of companies similar to validated top enterprise targets in categories including consumer apps and hardware companies. From there we:

 

• Mapped those companies against Scott’s LinkedIn network

• Surfaced 398 connections at high-fit companies, organized by vertical

Network Mapping for Strategic Warm Intros
Alongside cold prospecting, we layered in warm connections that matched Scott’s validated ICPs, highlighting who was already in reach. He received clean, sortable spreadsheets that made it easy to prioritize outreach by vertical, role, or connection strength.

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The Outcome

Scott paired his personalized cold outreach engine (built with Apollo and Claude) with Introly’s curated connection lists to create a tiered lead funnel: one that let him start fast, but scale intentionally.

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Even for contacts that weren’t an immediate fit, having a clean, structured view of his network by industry and role created a powerful reference map for future campaigns.

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Why It Worked

Strategic focus, not scattershot volume.
Rather than chasing thousands of generic leads, we aligned tightly with Scott’s ideal customer profiles—ensuring every name surfaced was relevant, warm, and actionable.

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Precision over guesswork.
By combining company-first targeting with warm network mapping, Scott avoided the “spray and pray” model and instead reached out with context, credibility, and clarity.

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Data that drives action.
Instead of a messy export or endless search filters, Scott received clean, prioritized lists—making it easy to start fast and scale intentionally.

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The right tools, working together.
Introly’s warm connection data paired seamlessly with his existing outbound engine (Apollo + Claude), creating a multi-layered system that supported both immediate action and long-term growth.​​

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