Mapping a Strategic Go-to-Market Plan for a Transformational Mental Health Brand
The Goal
After healing her own childhood trauma-induced PTSD through MDMA therapy, Jill launched The Journey Sage to advocate for broader access to this life-changing treatment. Today, she helps individuals safely navigate their own psychedelic healing journeys through education, trauma-informed integration coaching, and small-group retreats designed for real, lasting change. As she prepared for launch, she was looking for a warm, strategic way to connect with her network while thoughtfully reaching new audiences, particularly in adjacent fields like mental health, wellness, and mission-driven speaking engagements.
The Challenge
Jill had nearly 4,700 LinkedIn connections, but identifying who among them truly fit her unique ICP (ideal client profile) wasn’t something a simple keyword filter could handle. She also wanted to avoid spending weeks manually reviewing thousands of profiles, especially when subtlety and tone were central to the match. Her ICP was nuanced, built around emotional readiness, values alignment, and interest in holistic healing work, factors that don’t show up cleanly in CRM fields or LinkedIn filters.
The Approach
We began with a grounded conversation about Jill’s mission, current audience, and the next chapter she was building. Based on that, we identified four parallel paths to help amplify her launch:
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Custom ICP Search
Using her 2-page ICP document as a foundation, we used AI enrichment to analyze her entire network and return profiles that matched on tone, content, and background. -
In-Network Therapist + Provider Mapping
Identified 62 individuals in her network who were mental health professionals or therapy-adjacent. -
In-Network Podcasters & Speakers
Mapped 71 people in her network involved in podcasts, public speaking, or wellness media. -
Out-of-Network Wellness Podcasters
Sourced 89 additional podcasters aligned with her space to expand her visibility and reach.
The Outcome
Jill walked away with four high-value, segmented outreach lists:
✔️ 392 ICP-aligned individuals
✔️ 62 Therapists/Mental Health Providers
✔️ 71 In-network podcast hosts/producers
✔️ Aligned podcast hosts outside her network
Each list came with names, titles, LinkedIn profiles, and a clear explanation of the fit, making it easy for Jill to tailor her outreach without spending weeks in research.
Why It Worked
This wasn’t about cold outreach or mass messaging. It was a thoughtful, values-led refinement of her existing network. By enriching her network with AI and layering in her nuanced goals, we were able to surface the relationships that already existed but hadn’t yet been activated. She walked away with a clearer path forward—grounded in authenticity, clarity, and meaningful connection.
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