The Goal

Kathy, Founder of Marchitecture, leads transformational team building workshops and offsites designed for high-growth professionals, often women ages 35–55 who are curious learners that are externally successful curious learners that internally seek personal development. 

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Her equine-based workshops help participants build authentic presence, emotional intelligence, and alignment—using real-time feedback from horses to sharpen communication, decision-making, and leadership impact for a deeper sense of purpose.

She came to us with one question:

"How do I find the right target audience inside my network that are actually ready for this kind of experience?"

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The Challenge

Her ideal client profile (ICP) wasn’t about job titles or industries.
It was about emotional readiness focused on:

• Personal resilience to avoid burnout

• Self-awareness with an openness to a growth mindset, and 

• Alignment with embodied, nature-based practices
   

Those qualities don’t show up in filters.

Reviewing 1,500 LinkedIn profiles manually? Not realistic.

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The Approach

Using a combination of her network data and a custom AI enrichment workflow, we:

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✔️ Pulled full conection profile summaries
✔️ Analyzed language, tone, career history, and positioning for Equine ICP signals
✔️ Returned clear, structured outputs like:​

• Equine ICP – City/State – Reasoning

• Not a Fit – City/State – Reasoning​

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We also segmented by:

• Location 

• General alignment with her mission (connected empowerment, philanthropic, purpose-driven, etc.)
   

The Outcome

✔️Turned a 1,500-person network into a clear, segmented outreach roadmap
✔️Surfaced high-potential clients hiding in plain sight
✔️Built personalized, region-specific outreach lists
✔️Saved 30+ hours of manual review
✔️A targeted engagement strategy based on aligned audience data provided by Introly

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Why It Worked

Finding the right clients for transformational work isn’t about scanning for job titles.
It’s about reading between the lines to find the right people, language, and lived experience.

When the offering is experiential and vulnerable, the outreach needs to match.
That’s what we built for Kathy. And it worked.

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Introly is more than just a data-driven tool, it can also be the bridge to connect with the right people for positive impact.

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“Leslie’s passion for data management is evident in her excitement and openness to explore and identify the best outcomes, not push cookie cutter solutions. Her positive approach, responsiveness, and flexibility makes her a joy to work with as a trusted partner that wants to see you succeed.”

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      ~ Kathy Sebuck, Founder of Marchitecture